28 Jan

How to make it easier for people to do business with you

David Rock says there are 5 buttons we can press on humans that result in derailing, disruptive behaviour. We literally fight, flee or freeze – none of them particularly useful when collaborating!

The buttons are:

  • Status
  • Certainty
  • Autonomy
  • Relationships
  • Fairness

For many years I could be a bit tricky to work with – people assumed I was status driven and rewarded me on that basis, but in fact I’m autonomy-driven – so being told what to do and publicly praised for doing it just made me more disruptive! 


Once I worked out that I needed to make up my own mind about things, and I worked out how to signal to others to avoid pressing that button, I was suddenly waaaaaay easier to do business with.

Clever Dr. Rock.

Have your say>> Which is your hot button?

Not sure? PM me, we’ll work it out in 5 questions or less!

If you’re looking to start doing business differently this year, here’s how I can help:

  • Change Facilitator
  • Executive Coach
  • HR Mentor & Thought Partner

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: