Pricing – the bane of every growth business. I recently sat in on the launch of this brilliant pricing course run by London’s leading behavioural economist Hannah Lewis, and I want to give it a shout out. It’s absolutely spot-on for small business owners (like me, and many of my growth clients in the Talent & Technology space) who seek confidence in setting their prices. By using neuroscience and consumer marketing know-how rather than guesswork, MindMafia’s Psycho Pricing course lands this squarely – it’s excellent. I’d get in before the price – ironically – goes up….!