- If you can’t explain it, they won’t get it.
- If they don’t get it, they won’t buy-in.
- If they don’t buy-in, it won’t get done.
As leaders, it’s our job to communicate in a way that informs, inspires, clarifies, and motivates.
One mistake I see often is when a leader communicates with technical accuracy, rather than memorable simplicity.
It’s a tough task – simplicity is by far the harder pathway, but that’s the key difference between leadership comms and instructional comms.
Leadership comms is about the WHY and a bit of the WHAT – much less the HOW.
So the next time you find yourself starting an email with ‘how to do something’, take a moment to think about ‘why this is happening’ followed by ‘what to expect next’. You can add the ‘how to’ section at the bottom, or provide a link out to the instructions – it should not be the core of your messaging.
Give it a try and let me know how you get on!
>>Have your say: what other communication tips really help to increase buy-in?
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