Like all of us, I’m still stuck in Corona-mania. I recently discovered that to find out what was really going on in Wuhan, people had been turning to Tinder. It made me recall 9/11 when people were watching citizen reportage via Youtube and Facebook before watching the News.
Then I listened to the HR priorities 2020 by Gartner, and was captured by their insight that top-down comms actually lowers engagement and hastens change fatigue!
It strikes me that in times like these that maybe top-down comms is not always the answer. Side-on comms is needed too – because top-down has to be generic, when what people want is specifics.
So we need to tool up our middle managers to help translate top-down and generic communications into personalised and specific conversations.
We can enhance engagement and stave off change fatigue with one little tweak.
- Human resources
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